As part of the operation of this site we collect information about you. This policy details what information we may collect and what we do with that information.

When signing up for a product evaluation, we request contact information and the names of your company and the Web site that you wish to use the product on. When purchasing a product we also request a mailing address and fax number. Most of this information is optional and is recorded for customer support, billing, and security. We may refuse evaluations and purchases where invalid contact information.

We may track information about your Web site activity including what URL you came from (identifying search engines, partner/linking sites, etc.), what browser you are using, and how you navigate the site. This information can help us improve the site and the business.

We may internally use any information gathered about you to improve our marketing focus, to guide the site features & design, to analyze site usage, and to improve site content.

We may use your e-mail address to contact you for administrative purposes or to inform you of new prodcuts/features. Promotional e-mails are rare and will never be sent more than once per month. If you do not want to receive promotional e-mails then e-mail us at info@animist.com

Most importantly, we will not sell or rent any personal information about you to a third party. Aggregate information, such as average age groups or the percentage of hits coming from university accounts, may be revealed to third parties but we will never reveal any other information linked directly to your identity (that is "personally identifiable").